One of my favorite shows ended a fabulous and exciting season this week. Burn Notice rocks! Lots of crazy action, explosions and of course, a cliff hanger. A really cool scene included two of the characters crashing a new car into the living room of a guy who built a bomb.
Before the show, they announced the finale was ‘presented by the Hyundai Genesis Coupe’ so I didn’t mind the obvious product placement. The show is really campy, part of it appeal. The way they wrote the car into the show was obvious campy and fun. Hyundai also had a few regular commercials during the show and had been sponsoring an interactive, online game. Fun, smart, integrated marketing campaign. Props!
The opposite of this would be the completely annoying red carpet show. Ridiculously over-paid zillionaire actors, getting free stuff by ‘plugging’ the designers. Both E! and ABC are turning into QVC for Michael Kors, Gucci, Jimmy Choo blah blah blah! Embarrassing.
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