Showing posts with label Big Bang Theory. Show all posts
Showing posts with label Big Bang Theory. Show all posts

Tuesday, January 31, 2012

Loved the Apple Episode of Big Bang Theory!



I just received my first iPhone a few days before this episode aired so I am finally beginning to understand the obsession. Raj’s character is so charming and the fact that he can’t speak to a live woman unless he is drunk is always a hilarious plot-line. But the fact that he is able to talk to Siri and begins a ‘relationship’ with her is ridiculously funny! He tells her to call him sexy…come on! How can you not laugh when you hear that? And when he finally ‘meets’ the live, red-headed, smoking hot Siri and he can’t conquer his fear and speak to her…well, your heart just goes out to him...and you laugh out loud at the same time!

My favorite part of the episode was the idea Leonard (and Penny) had for having ‘bug reports’ in the ‘beta test’ of their relationship…so perfect for this show! And now having managed a web team launching new technologies and applications over the past two and half years, I am well-versed in the language of bug reports. Any relationship expert will tout the importance of communication and probably the hardest part is voicing a criticism or complaint. The bug report philosophy is really quite logical…at least for Leonard.

I’m really curious about the level of Apple’s involvement in the episode. Was this a paid product placement? Did Apple pitch the Raj plot concept? Or were they simply consulted? Did the producers need to get permission to use Siri or her voice? Did Apple simply hit the jackpot again by being featured on a top rated show?

Friday, January 8, 2010

A night without TV...


Gasp! Shocking I know. Just the thought. But it happened in the Scherting household!

Monday night, I walked the dogs, a friend stopped by to bring me some Delicious tortilla soup (yum, thank you Fern!) and I went to the gym. Came home around 8:30 and thought to myself, let’s try a night without TV!

I’ve been pondering the idea for awhile. Now I love the water cooler chat over why Russell should have won Survivor. I love the witty banter of my favorite Monday night nerds on Big Bang Theory. I love comparing episodes of the Office to real work-life with my co-workers. A night without TV is blasphemy!

I didn’t stop there! No music, no Internet. It was just quiet time with some old magazines from 2007, working on my new vision board…cutting out words, phrases and pictures. Thinking about what I want this year. (btw, 2010 It’s All About Me!)

So you are a marketer, how do you get your messages to me? No TV, no radio, not online. Hmm. Magazines were out-of-date. The database marketer in me says direct mail! I was actually cutting up some mail pieces and catalogs. With everyone relying on e-mail, e-newsletters, Twitter, Facebook etc. a really good mail piece, with the right message to the right person can still work.

Direct mail isn’t dead yet. But don’t take any lessons from credit card companies. Seriously, how many of those checks are they going to send me? Sometimes I get two of the same mailer on the same day. Don’t they de-dupe their list? What a waste! But the AT&T piece with coupon codes for Video-On-Demand movies…now we’re talking. And B2B…I rarely get a compelling message in my physical inbox on my desk. I get annoying cold call voice mail messages but nothing tangible and relevant to support the message. How hard is that?