Have you seen the commercial for the crazy new toe-nail clipper with a light and magnifying glass? The Sure Clip commercial is hilarious and so is the product. I wish I could have been in the product development brainstorming session when they came up with the idea.
“What problems are we trying to solve?”
Problem: “I hate it when I clip my toenails and the clippings hit me in the face or go flying onto my friends!”
Solution: “How about we add a clipping caddie? It will store all the clippings, eliminate the mess and people can easily recycle if they want!”
Problem: “When I clip my toenails, I can’t really see the toe jam with the angle of my hammer toe.”
Solution: “Why don’t we add a magnifying glass?”
Problem: “It’s really hard to see when I clip my nails in the movie theater or on an overnight flight.”
Solution: “Why don’t we add a light to the magnifier?”
Awesome!
So last night I’m at a work party at Sky Lounge listening to the band, “Vote for Pedro” an 80’s-90’s cover band. The TV next to the stage is tuned to ESPN Sports Center (target audience: sport junkies afraid to get a pedicure)…and the commercial comes on while the band is playing “Footloose” featuring the lyrics “everybody cut, everybody cut.” Are you kidding me?! Priceless.
