Showing posts with label FourSquare. Show all posts
Showing posts with label FourSquare. Show all posts

Sunday, February 12, 2012

How did you hear Whitney Houston was dead?



Crazy world we live in where a guy on Twitter (@chilemasgrande) who has only tweeted 50 times and only has 161 followers is getting credit (via Mashable.com) for breaking the news about Whitney Houston's death.

A later report says that @AjaDiorNavy tweeted earlier "omgg , my aunt tiffany who work for whitney houston just found whitney houston dead in the tub . such ashame & sad :-(" She's tweeted almost 9,000 times and has roughly 700 followers.

I know a lot of people who aren't on Twitter and never plan to be. They're not on FourSquare, Yelp or Google + either. The gap just keeps getting wider. Makes marketing more interesting. My parents are a perfect example. My dad has never used a computer. My mom still has dial up. Neither have a smart phone. They still read every page of the paper newspaper. Lots of brands should be targeting them but not via social media. (They found out on TV.)

ps I found out from my waiter at dinner. His name was Holden. He wasn't named after Holden Caulfield. He was named after a soap opera character.