Survivor Tweets Rock!

I recently posted about how I rarely watch live TV. I love my DVR for the freedom it’s given me!

Well, the last few weeks Survivor episodes have had the host, Jeff Probst, live tweeting during the show. This is the coolest! To have this kind of access to the host, the guy who’s been there since the beginning, to have his commentary, jokes and insights is a huge value-add to sitting alone on my couch yelling at the TV!

And this resurrects ‘appointment viewing’ for TV. For the last two weeks I’ve been on the couch promptly at 7 with my Blackberry in hand to watch Survivor and follow Jeff’s tweets. I’m watching live so I can’t fast forward through the commercials. This has to make the advertisers happy. It has improved my viewing experience, deepened my loyalty and now I’m telling people about it!

On the flip side, yesterday a group of managers met in our conference room to watch a webinar on coaching. The hosts gave us the hashtag to use so we could comment and submit questions. They failed to manage their time properly and due to all of their extraneous bantering, they ran out of time and couldn’t take advantage of the feedback received via Twitter. Bummer for them!

Fage Greek Yogurt: Stunning Art Direction

Thanks to my DVR I only watch commercials by choice. I rarely watch live TV so I always ff through. So, recently I’m ff-ing through Top Chef and a commercial actually catches my attention. I rewind and watch this commercial twice. It’s stunning. This photo was taken on my Blackberry of the TV.

It’s so refreshing to see a company invest in something high-end and truly artistic. The flowing images of the milky white liquid, the streams of color that morph into a person, the drops of color that evolve into a ballerina and eventually the flavor of the yogurt…stunning.

Marketers talk about “breaking through the clutter.” Fage has done this by taking the high road and appealing to the viewer’s aesthetic. The quality of this commercial is that of comtemporary art you might see in a gallery. I’m going to assume the quality of the product, the taste and texture of this “total authentic Greek yogurt” is going to be much more appealing than those I’ve tried and discarded without finishing in the past.

I will be buying my first samples of Fage Greek Yogurt this weekend.