Sunday, October 16, 2011

The Green Seats


You’ve seen them behind home plate at both Busch Stadiums. Maybe you’ve been lucky enough to sit in them and experience the rock star parking, the all-you-can-eat-and-drink fancy restaurant and the waiter/waitress service in the seats with another all-you-can-eat menu and of course the umpire-like view of the game.

The seats were added for the 1996 season and I was lucky enough to be involved on the project. Once the dome was built for the new St. Louis Rams, we knew Busch Stadium would no longer be hosting any major football games so the movable field box seats could be made permanent. It was decided to remove the turf and add grass and look at the new high-end seats the other teams were adding.

One day my boss sent me home early to pack…I had to go on the trip with the other executives to see the stadiums with the high-end seats the next day. This is when the team was still owned by Anheuser Busch. This was also my first time to ride in a private jet.

We flew from St. Louis to Houston to see the Astrodome, flew to San Diego to see Joe Robbie Stadium then to Los Angeles overnight. We looked at Dodger Stadium in the morning, then flew to San Francisco to see Candlestick park, then home. We were supposed to stop in Denver to visit the Rockies but they had a game. (No, I'm not kidding and Yes it was awesome!)

When we returned we debated the various amenities offered, ran the numbers and evaluated the space in old Busch Stadium on where we might build the restaurant, kitchen etc. Once these decisions were made, the prices set, the question came to me and my boss…”Can you sell these seats?” Of course we said “Yes!”

Remember this was pre-PSL. You could not buy your way in to the good seats. We had a seniority system for upgrading season ticket holders. In the off-season, during season ticket renewals, if someone gave up their seats these were used to upgrade other ticket holders. A few rows lower, a section closer etc. Pre-PSL you couldn’t just sell your tickets to someone else….no matter how much money they offered!

We knew there were many companies and individuals who had the means to buy these high-end seats. The Club Seats were originally sold for $100 per seat or $8,100 per season ticket. We sold them on speculation while they were under construction. Clearly the benefits and the view combined were amazing and we sold out.

Luckily we were on commission for the sale of all season tickets including the new Club Seats. I paid off one of my student loans that year! Go Cardinals!

Sunday, October 9, 2011

Random Cardinals Memories


I started working for the Cardinals in 1986 as a switchboard operator and customer service rep. I worked full-time+ during the season and part-time in the off season. Watching the Cards this post-season has brought up a lot of fun memories from those days at the old Busch Stadium. Here’s a random collection of memories from those early years:

First Day: my friend Kevin got me the job which was awesome! He failed to tell me that the day I started was Country Western Day… a promotion for fans who came to the game in country western attire they received a discount on their ticket and a free concert after the game. For the employees, this meant they could wear jeans and CW attire. The ticket office showed up in a horse-drawn hay wagon. I showed up in my nerdy, white linen suit. Nice dorky, first impression!

Bullet-proof glass and cigarettes: All calls to the Cardinal offices, other than Charge line orders, went through the phone number 314-421-3060 answered by three of us. On a slow day we took 3-4K calls; medium busy 4-6K, and a really busy cay would be 7-8K calls! We sat in a 10 x 10 room off the lobby at 250 Stadium Plaza. We were behind bullet-proof glass and had a drawer for deliveries like you see at a Walgreens drive-thru (very customer friendly huh?). The other two ladies smoked from 8-5, non-stop. No, I’m not kidding. Sort of MadMen-esque!

Tony Pena and Willie McGee: the players parked in the West garage and came through our lobby to enter the stadium. We had to buzz them in. Lots of the players would just nod or smile and walk by, some would chit chat. Tony was a talker! He would hang out and shoot the breeze with us, he was really friendly. He had this crazy gold ring that spelled the letters T-O-N-Y in diamonds. I think he wore it on his middle or ring finger but the four letters stretched across all four fingers. He let me try it on once! Now Willie McGee was very humble and shy. He’d walk through, head down and he’d simply wave with his right hand. One time when he came through, I put my head down and mimicked his wave…he actually paused, smiled and laughed. That was a big reaction from Willie!

Jack Buck and Mike Shannon: in 1987, I worked in the promotions department. We handled all the give-aways at the games like cooler bag day, pennant day etc. One of my jobs was to write the radio copy for the ‘drop-ins’ Jack and Mike would read through-out the game. I have to say, it’s pretty cool to be driving home at night and hear Jack Buck and Mike Shannon reading verbatim the words you wrote!

Tito Landrum: there were five us that shared an office in the promotions department, including the guy who played Fred Bird. It was like a hilarious, quasi-grown-up kindergarten! Tito was good friends with John Kendall (Fred Bird) so he would come and hang out in our office. He got a kick out of answering our phone. He wouldn’t tell the caller they were talking to Tito Landrum but it sure entertained us! So if you ever called the promotions department looking for a donation for your group in 1987, you may have spoken to Tito Landrum! He also gave Monica, the other girl in the office, and I special attention since we were the only women in this crazy, testosterone-filled office. He brought us lunch one day and we had a picnic on the field. Pretty cool!

Deidre Hall and Tommy Lasorda: All calls to the club-house had to be announced. We were not allowed to simply transfer the calls. One day a woman called for Tommy Lasorda. I asked her name and she said Deidre Hall! I gasped…then said ‘one moment please’ and called Tommy. He took the call. OMG I was a HUGE ‘Days’ fan! That was a big moment for me!

Tommy Lasorda and Chaka Khan: From 1988-90 I worked in the sales department. My female bosses were only 10 years older than me, so we got along really well and socialized quite often. After five and before the game would start, we often grabbed a few margaritas at LaSala’s downtown. One night when the Dodgers were in town, we were having margaritas with some fella’s that were also friends with Tommy. After the game we all went to Charlie Gittos for dinner, and of course Tommy walks in with his SlimFast cooler bag! There were probably 10+ people in the group. The cocktails continued after dinner we hit AJ’s at the Adams Mark. We are all standing there, including Tommy Lasorda. The DJ plays Chaka Khan “I Feel for You.” This is my all-time favorite song so I had to dance. I asked every guy in our group to dance and they all said NO! I had no choice but to ask Tommy if he would dance with me…and he said YES! Hilarious! Afterwards, my boss, SueAnn, said everyone in the place was staring at us and wondering who Tommy was dancing with!

Stadium Diagram Photo Above: Every year we produced these large seating diagrams to help us sell season tickets, group tickets and party rooms. Every year AB put several million dollars into the stadium in capital investments to add new seats, party room etc. So the diagram changed every year. The one in the photo is from 1992, the Cardinals 100th Anniversary year. Instead of just throwing them out, my friend and I decided to take them home. I imagine this is one-of-a-kind. Pretty cool memento from my days at Busch Stadium.

Thursday, October 6, 2011

How rally towels were invented...


I was lucky enough to work for the St. Louis Cardinals in college from 1986-1990 and then again from 1993-1997. I started out as a switchboard operator and customer service rep answering general Cardinal information, working as the front office receptionist and filling in for secretaries around the office. When they figured out I was smart and had more to offer, I moved to the promotions department.

In 1987 during the World Series, Bud Light sponsored an adult t-shirt giveway. That October night was windy and cold so everyone came to the game wearing winter coats. So instead of possibly putting on their new, cool, give away shirt, they just carried them to their seats.

Later I was watching the game from the offices and the coolest thing happened. All the fans started waving their shirts in the air. Instead of the usual sea of red, it was a sea of white waving spirit shirts! AWESOME!

We quickly went to work on producing actual rally flags for the next games. I’m sure one of the AB brands was the sponsor (one of the benefits of being an Anheuser-Busch subsidiary). And when the series moved to Minnesota, they totally stole the idea and and gave away rally flags!

At least, that’s my memory of how rally flags were invented. Pretty cool!