Birchbox is a monthly delivery of ”high-end beauty and lifestyle samples from top brands.”
Now, I am not the girliest girl you’ve ever met. I’ve been loyal to Maybelline make-up since my internship in grad school but most women my age have graduated to department store brands like Lancome, Clinique or Estee Lauder. I don’t love shopping. I don’t go to just browse, I go with a purpose.
What I love about Birchbox is that it brings the mall to you. I get to try new perfume, lotion and make-up for $10 a month. And when you like something, it’s super easy to log on and buy the full-size version on their website, all without a trip to a crowded mall. They’ve completely roped me in and I’ve made purchases in the first two months.
Honestly, the coolest part is the entire customer experience. From the very beginning they tease you into really wanting it. You have to submit a form to apply for a subscription. Yes, they have to give you permission to give them money! And while you wait for your subscription to be ready, your anticipation starts to build. Their e-mail marketing is timely and relevant and helps to build your excitement. When the package arrives in your mailbox, you feel a few of the same flutters you get when you open a present. I know, it sounds dorky but it’s true. The box within the box, the tissue paper and the cards really do deliver and exceptional experience.
So if you’re looking for a creative gift idea for the lady in your life, you really should look at the Birchbox. And no, I received no compensation for this blog post. Are you kidding me? I have like twelve readers!
