Friday, September 30, 2016

Murmuration Festival 2016



Murmuration Festival:  What a cool idea and I am so glad I attended last Saturday.  The weather was disappointing and ridiculously hot. They were clearly prepared for many more people so I encourage you to watch for this next year.

Name

“In nature, a murmuration is a flock of starlings that produces intricate patterns during flight.” So the event was designed to be “Convergence of Art, Music, Science & Tech.” Love it!

Venue

All of the stages, tents, foods and exhibits were in several blocks of the Cortex campus. Honestly, this is how I found out about the festival. I was reading about St. Louis being an innovation and technology hub and stumbled upon the event online. I’ve lived in St. Louis most of my life and I am a big fan.  I love when businesses are able to grow and help rejuvenate a lost part of the city.  This campus had great energy, green space and beautiful, new buildings. Everything was easily walkable.

Thought-Leadership Content

The first talk I attended was “The Seduction of Automation, from the CIA to Social Media, and Its Dangers” with Neal Sample, CIO of Express Scripts.  I didn’t expect a CIO to be so entertaining and interesting! Years ago he worked for the CIA before Big Data was a thing.  He spoke about how difficult it was, and is, to process the data to a point where it is clear as to when to intervene with a known terrorist.  Do you make a move and eliminate the known terrorist or do you continue to monitor and collecting data to get to a larger group or a higher leader? (Note, I read a lot of spy thrillers so I really enjoyed this segment)

Murmuration Festival 2016He talked about the algorithmic take-over of everything!  This was a bit mind-blowing.  Something to consider as you choose your career path.  Robots are more efficient and don't make mistakes; they are better, faster and cheaper.  They are better at welding than humans. Think about self-check-out at the store.  How many jobs are going to go away from the middle-class.

He had a whole segment on self-driving cars. How we may need fewer cars in the future, for example; while you are at work, the self-driving car could drive someone else around during the day and come back for you in the evening. (Note, with a major company like Enterprise in town, I would have enjoyed their opinion on this topic.)

The second talk I attended was “Multi-Disciplinary Performance in a Multi-Media World.” Members from the band Sky Pony led this session. This was more of a free-style chat and Q & A,not quite what the title implied but also really interesting.

Music

I should confess that my musical taste is pretty pedestrian and Top 40 with my Broadway Soundtracks mixed in.  I was worried about no knowing any of the acts and of feeling like Nana Grandma in the audience. I saw Sky Pony and Flying Lotus.

Sky Pony’s lead singer is a Tony Award nominated singer and their musical style is indie pop.  Obviously with the Broadway connection I really enjoyed this band.  They dressed as a flock of starlings, had fun costumes and interesting videos on the giant video display at the back of the stage. They played from 4:00 – 5:00 in the blazing sun.  They put on a great show and I would have loved to see them at night with their light show.

The headline act on Saturday night was Flying Lotus. I would describe as a multi-media DJ and rapper and yes I felt really old and nerdy at this show. The show felt like a complicated production with him on stage with his giant DJ table of equipment, a screen in front of him and covering the entire back of the stage along with a crazy light show.  The video took you on a crazy, fun, creepy, carnival journey of illustration and video.

So, again, watch out for this even next year.  Not a typical marketing conference or concert: a fun mix of content to challenge your imagination, routine and thinking.  Thank you Brian Cohen for your creativity.

Friday, September 23, 2016

Don’t Be So Quick to Judge


I was recently at a large fund-raiser and was noticing the poor design on the program booklet and slides.  White block letters with a black outline and drop shadow on a red background; sponsor logos in strange white blocks intruding on the logo exclusion zones; missed light and video cues; rough transitions and poor lighting in the videos.  But then I stopped myself.  I shouldn’t be so quick to judge. I have no idea what parameters they might have had related to budget, personnel or executive requests. Maybe some executive demanded that their kid who just got a Mac design everything.  Who knows!

If someone were to go back and review the creative I have produced, I am sure they might find things to critique.  I’ve always tried to start with a solid creative brief that everyone agrees to but you still can’t eliminate the client or exec coming in at the last minute requesting the random banana.  This is my term for that surprise request that comes late in a timeline when a client or exec finally voices an expectation or new requirement they have about the creative…something they never brought up during the creative brief process. And it’s not the perfectly ripe, yellow banana. It’s the mushy brown banana that should be used for banana bread.

Banana examples:

  • Changing the color of the logo to something completely out of the brand standards 
  • Removing a logo you thought to be critical
  • Involving a committee of non-marketing people to make creative decisions
  • Requiring a surprise chart to be included after the piece is designed and near final approval. (This happened on a brochure that took a year to develop and design. It was never printed because my client couldn’t make a decision.)
  • Requiring the use of the President’s son’s girlfriend as the photographer. Seriously.

Some of these I push back. Some I call ‘surrender moments’ and you just have surrender to the moment and live to fight another day. Wishing you many ‘banana-free’ creative projects in your future.