Although I’m no longer a board member I am still a big fan of the local AMA (American Marketing Association) and their monthly luncheons. Last year I met some fantastic people and really enjoy seeing them at these events. So here is my non-board-member perspective on why you should also attend.
1. Excellent local speakers
St. Louis has some great talent doing innovative, successful work and the team this year has done a great job of securing the speakers. Most recently they featured Jeff McHugh from Clear Channel Media. This wasn’t a canned talk promoting a book or working the speaker circuit. He was a lively and entertaining speaker who went above and beyond on his preparation. He asked his on-air personalities to record funny, improvisational videos to queue up each section of his presentation. They were hilarious, made fun of Jeff and spoke directly to the AMA audience. But the meat of his content was really interesting on how they are keeping local radio relevant in the age of Pandora and iTunes.
2.Lively networking
This group doesn’t just come in find a seat and sit quietly until the meal begins. When you enter the room, you are typically greeted by several board members and when you survey the rest of the room you see many pods of three and four people chatting it up. People come early to take advantage of the networking. You will meet people from all areas of marketing from agency to client, market researchers, technology providers, social media, SEO etc. It’s a great mix.
3. Stellar food and service
This one seems silly but the food and service at Maggiano’s is ridiculous! It’s worth the money and so much better than many catered meals in a hotel ballroom. The Brentwood location makes it convenient for anyone in St. Louis.
So there you are. Members and non-members welcome so see you next time!
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