Tuesday, January 31, 2012

Loved the Apple Episode of Big Bang Theory!



I just received my first iPhone a few days before this episode aired so I am finally beginning to understand the obsession. Raj’s character is so charming and the fact that he can’t speak to a live woman unless he is drunk is always a hilarious plot-line. But the fact that he is able to talk to Siri and begins a ‘relationship’ with her is ridiculously funny! He tells her to call him sexy…come on! How can you not laugh when you hear that? And when he finally ‘meets’ the live, red-headed, smoking hot Siri and he can’t conquer his fear and speak to her…well, your heart just goes out to him...and you laugh out loud at the same time!

My favorite part of the episode was the idea Leonard (and Penny) had for having ‘bug reports’ in the ‘beta test’ of their relationship…so perfect for this show! And now having managed a web team launching new technologies and applications over the past two and half years, I am well-versed in the language of bug reports. Any relationship expert will tout the importance of communication and probably the hardest part is voicing a criticism or complaint. The bug report philosophy is really quite logical…at least for Leonard.

I’m really curious about the level of Apple’s involvement in the episode. Was this a paid product placement? Did Apple pitch the Raj plot concept? Or were they simply consulted? Did the producers need to get permission to use Siri or her voice? Did Apple simply hit the jackpot again by being featured on a top rated show?

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