Sunday, December 13, 2009

Jersey Shore and Cadillac Ink


So I’m a big reality TV fan. I couldn’t resist what I was hearing about Jersey Shore so I DVR’d a few episodes. It’s crazy! Guido’s and Guidettes—I wonder how long it will be until those words are added to the dictionary. Are you kidding me? I know ‘there’s room for everyone’ but they are so loud!


One of the fellas, Pauly D, has a giant Cadillac tattoo running down his very muscular side. Of course he drives a Caddie too. From a marketers’ perspective, this is crazy brand loyalty! I wonder what the Cadillac brand managers think! Is this good exposure? Maybe they are targeting the Guido’s! I wonder if there is a Prism cluster code for Guido’s?!

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